Jo introduces a free in-store program to help retailers educate shoppers on personal lubricants and intimate wellness products, simplifying choices for consumers.
Jo has launched the “Jo Retail Education Program,” a new in-store initiative designed to help retailers educate shoppers about personal lubricants and intimate wellness products. This free program aims to make these products easier for consumers to understand and navigate.
The Jo Retail Education Program, officially launched on October 14, 2026, is a free, in-store initiative. It is designed to assist retailers in educating shoppers and simplifying the understanding and navigation of personal lubricants and intimate wellness products. The first assortment of educational materials is currently available at no cost through Jo preferred distributors. Retailers also have the option to request these materials directly from a Jo sales representative.
Kong Son, vice president of sales at Jo parent company CC Wellness, stated that education has always been a significant part of how the company supports its retail partners. Son also recognized that many consumers make purchasing decisions directly at the shelf. The Jo Retail Education Program provides retailers with tools that are easy to use, helping their teams engage in more informed conversations and giving shoppers the necessary information to feel more confident in their choices.
The program integrates product-specific merchandising with broader category education. One component, “Find Your Perfect Jo,” is designed to help shoppers differentiate between water-based, hybrid, and silicone lubricants, and to navigate Jo’s various formulas. Another element, “How Do You Know Your Lubricant Is Safe?” offers guidance on key factors consumers should consider when selecting a personal lubricant. This guidance includes product identification, intended use, and important labeling information.
The initial assortment of educational materials also includes dedicated content for specific product lines. These lines include Jo Agape, Coconut Hybrid, Xtra Silky, Cumplay, Jo Flavors, and the Vitalize intimate wellness collection. The materials are provided in multiple ready-to-display formats, such as educational cards, table tents, and shelf talkers. This variety allows retailers flexibility in incorporating education throughout their stores.
The current assortment represents the first phase of a broader Jo Retail Education platform, with plans for expansion in 2027. A Jo representative indicated that retailer feedback and in-store usage will be instrumental in guiding the development of future materials. These future materials are expected to cover additional products, collections, and category topics. Son added that the company directly hears from its retail partners regarding questions from their teams and customers. This program translates that feedback into educational resources that can be directly implemented in the retail environment.
The Jo Retail Education Program is available now through Jo distributors or directly via a Jo sales representative. Jo, also known as System JO, is a company mentioned in the context of adult retail, adult stores, adult products, adult lifestyle, adult novelties, sex toys, pleasure products, in-store initiatives, consumer education, and health & wellness.
While Jo focuses on adult-industry education, other retailers have also engaged in customer-focused initiatives. For example, Jewel-Osco, a division of Albertsons Cos., introduced a mascot named JOJO in July 2017. JOJO, a furry red Cyclops, made appearances at the grocer’s 186 stores in greater Chicago, Indiana, and Iowa. The intent behind JOJO was to promote healthy eating and exercise among children, as indicated by a blog post on the retailer’s website. Online ads featured “JOJO’s picks” on healthy items like fresh fruits and vegetables. This initiative aimed to help customers-in-training eat right, exercise often, and enjoy grocery shopping at Jewel-Osco. The Centers for Disease Control and Prevention estimated that 17% of children and adolescents, or approximately 12.7 million people, were considered obese at the time.
Similarly, Joann, a sewing, fabrics, and crafts retailer with 853 stores in 49 states, began unveiling remodeled stores designed to reflect new customer shopping preferences. This fall initiative focused on listening to customer feedback regarding their store experiences. Joann emphasized having a process to regularly listen to customer feedback, finding ways to save consumers time (such as text messages for order readiness), and offering multiple solutions for problems, including knowledgeable in-store sales associates, instructional videos, and social media customer service. The reimagined Joann stores provide more hands-on experiences, such as demonstrations of crafting and sewing tools, classes, and spaces for renting specialized machines. Digital tools were also added to assist customers with product information, in-store online orders, and order collection.
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Fuente: adultfyi.com
