October 15, 2026 · 4:44 PM·1 min read
HUNTINGTON BEACH, Calif.—Men’s adult wellness and lifestyle brand Fort Troff has entered a strategic partnership with XR Brands “to accelerate product development, expand wholesale distribution and support its next phase of growth,” a representative said.
The partnership combines Fort Troff’s distinctive identity, product portfolio and customer community with XR Brands’ capabilities in global manufacturing, wholesale distribution, product development, creative marketing, warehousing and fulfillment.
Fort Troff products are now available directly through XR Brands. Doc Johnson no longer has inventory of Fort Troff products, and customers and retail partners may contact XR Brands directly for current product availability and ordering information.
Louis, interim president of Fort Troff, will lead the brand’s strategy and growth in collaboration with XR Brands’ leadership and operational teams.
“Fort Troff already has something that is extremely difficult to create—a passionate customer base and an authentic identity,” said Rebecca Weinberg, president of XR Brands. “Our role is to give Louis and his team the resources and expertise to build on that foundation without changing what makes Fort Troff special. We’re excited to relaunch popular products, bring customer favorites back to market and introduce new innovations for the Fort Troff community.”
Through the partnership, Fort Troff will leverage XR Brands’ manufacturing, sourcing, product development and distribution infrastructure to improve product availability, expand its assortment and reach new domestic and international customers.
XR Brands’ creative and marketing teams will also support branding, packaging, advertising and content development while preserving Fort Troff’s distinctive identity and connection with its community.
“Fort Troff has an incredible foundation,” said Louis. “With XR Brands behind us, we now have access to capabilities and resources that would take years to build independently. I’m excited about what we can accomplish while staying true to the brand and community that got us here.”
“The companies view the partnership as a long-term growth strategy focused on relaunching proven products, developing new offerings, expanding market reach and creating opportunities for retail partners and customers,” the rep added.
For more information, visit XRBrands.com.
Fuente: avn.com
